Mobile Ordering and Loyalty Programs Primed to Thrive in 2022
The OneDataSource Editorial Team
December 28, 2021
What’s ahead for creating a frictionless process for consumers and a brand’s most loyal customers?
Quick service is an industry that’s already undergoing significant evolution thanks to technology. That will only continue as more brands adopt innovative ways to transform the customers’ experience.
That includes a digitally enabled experience inside the restaurant, drive-thru lane, and app. Further, it will involve removing friction in payment. Incisiv reports that 50 percent of guests prefer paying from a mobile wallet, but just 20 percent of limited-service chains provide expanded payment options. So, look for QSRs to adopt consumer trends like expanded digital payment options, whether that’s a preference for real-time payment like Zelle or Venmo, digital wallets, or Apple Pay.18
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